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TOKYObay FW’ 2013 Collection - NY Now August 17-21, 2013

NY Now August 17-21, 2013 is pleased to feature the launch of FW' 13 Collection of Watches & Bracelets by TOKYObay. Stop by and visit us in Booth #8162

TOKYObay Combines Brand History From Japan & America into FW'13
Global Print Chic Vs. Retro Minimalism

TOKYObay, a San Francisco fashion watch & accessories brand led by design duo Jun Kobayashi & Dory Isaacs, launch a FW'13 collection of watches and bracelets that pull from both designer's backgrounds. With Jun reigning from Japan and Dory a transplant from the UK to San Francisco, the duo have brought together their influences to create a unisex collection of bold watches & accessories. A focus on woven prints with larger open dials is cleverly contrasted with a collection of minimal classic designs to create a line of wearable, style heavy pieces.

Anatoli, matching Tex bracelet (left), Odoshi (middle) and Katana (right) use authentic woven prints on durable Italian leather cuff style straps. These intricate patterns paired with various hardware finishes & subtle dial color hits create an effortlessly unique look easily worn by men & women alike. With original tribal patterns on the strap, Anatoli's dial features a faint star etching surrounded by darted metal hour marks. A matching Tex bracelet is introduced as an instant stacking piece or a standalone style with or without a watch. Odoshi (middle) &Katana (right) integrate Japanese & American aesthetics by using, Sanada Obi, a tightly hand woven cotton & silk material with a 400 year old history. Originally used as a strong cord to wrap and fasten Samurai sword handles, the ‘Obi' is still used in traditional Japanese clothing & decorations today. Created on specialty looms by a collective of artisans outside of Kyoto, the intricate designs are given a new angle on this exclusive TOKYObay line for both men & women.

In conjunction with these more graphically focused textures, a simpler aesthetic is introduced in the form of retro minimalism - Specs, Smith & Code. In place of the standard stainless steel case, the Specs watch case is made from an acetate plastic material traditionally used for eyewear. The lightweight material is polished to highlight a classic tortoise shell effect and buffed in other colors to reveal a matte finish against a smooth Italian leather strap. Color hits on the dial & bezel give this piece a minimal but playful touch that works as a men's or women's wardrobe staple. To maintain accuracy & durability, the acetate watch has been built with an inner lining of stainless steel to further secure the Japanese Miyota movement. Smith's classic look with subtle flair is apparent with its full numbered open dial, antique finishing and dash of color stitching on a thick ridged Italian leather strap. A weighty look that can go from weekend to work wear. The Code is a women's cuff band which boasts a clever dial design inspired by a minimalist bar code pattern. The iconic graphic is followed through the whole dial, increasing in width as time passes. Variations in case plating from shiny silver to sleek jet black, coordinate with subdued leather colors. A sleek silhouette with edgy graphics.

More feminine styles with a simple yet modern look are Frida & Trail. Frida is a new triple wrap style with a petite sliding watch head for an effortless jewelry style look. The instant stacking piece has contrast seasonal color stitching on soft Italian leather straps. The Trail is the perfect every day watch with compact silhouette, full numbered dial and delicate contrast stitching on soft Italian leather strap.

TOKYObay's Fall Winter'13 line draws from its 21 year history in Japanese & American cultures by integrating indigenous woven fabrics into classic retro designs. Using unique patterns, color combinations, dial detailing and innovative finishes, TOKYObay strikes the perfect balance between style & utility.

For additional information please visit us online at tokyobayinc or follow us on Facebook, Twitter, and Pinterest to keep up-to-date on our news & events. Additonal images from our collection can be seen at BAOlink Market Pinterest Board.

If you would like to have a featured article on your company included in the next BAOlink Market News, please contact Mark Beasley, Publication Advertising Director, at .(JavaScript must be enabled to view this email address) or call 415 694-2322

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